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Content & Digital Marketing Specialist (Part-time)

Job Categories: Marketing
Job Types: Part Time
Job Locations: Wilkes-Barre PA

Maternal and Family Health Services’ programs touch the lives of over 90,000 people each year and empower individuals and families of diverse backgrounds to lead healthier lives. Our mission of empowerment, inclusion, and caring extends to our valued staff as well.  We are better together because of our diversity, recognition of differences as strengths, and commitment to providing a culture of acceptance internally as well as to the people we serve.   

Working to meet the health and nutritional needs of women, children and families with information, education, and quality care, MFHS is currently seeking a part time Content & Digital Marketing Specialist to work in our Admin location.

JOB SUMMARY 

The Content & Digital Marketing Specialist will produce digital communications with overall responsibility for setting social media engagement, and web content development in support of MFHS programmatic, community, and organizational goals. 

DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned. 

  • Manage social media accounts to include creating campaigns, writing, and posting content, monitoring and responding to replies, and building engagement to achieve programmatic, advocacy, development, and marketing goals.
  • Track and analyze social media metrics and prepare reports on performance and effectiveness in meeting communication goals. Collaborate with vendors where applicable.
  • Manage and create web content, complete updates, and oversee the functionality and content of staff websites and other internal and external communications.
  • Responsible for the development and publication of MFHS newsletters, including the staff, external stakeholder, and medical director newsletters. Manage development of content, layout, design, and publication.
  • Assist in the development of content (one pagers, letter, op-eds, etc.) of advocacy and legislative outreach and other special communications (board of directors, giving days, etc.) as assigned.
  • Assist with press releases and fundraising planning and events as directed.
  • Promote and contribute to organizational and programmatic goals of MFHS.

MINIMUM QUALIFICATIONS REQUIRED 

  • Bachelor’s Degree preferably in Communications, Marketing, or a related discipline
  • 3-5 years’ experience
  • General understanding of online advertising including, but not limited to, GoogleAds, Facebook, Instagram and internet radio outlets
  • Knowledge of WordPress
  • Advanced business writing skills for memos, e-mails, documents, public relations and other client and community facing communications, and other material
  • Constantly read or listen, comprehend, and follow instruction presented through spoken or written form
  • Organize and prioritize information and processes to meet frequent demands/deadlines
  • Ability to function independently and as part of a team
  • Excellent customer service skills
  • Strong planning and organizational skills

MFHS offers employees:  

  • Excellent employee and family medical, dental, and vision Insurance  
  • 11 paid holidays  
  • Generous paid time off  
  • Earn 2 weeks to start, 3 weeks after 2 years, and 4 weeks after 4 years!  
  • 4 personal days  
  • Earn sick time beginning your first day  
  • 100% 401k Company Match (up to 6% of compensation) 
  • FSA/DCFSA 
  • MFHS Paid Life and Disability Insurance  
  • Employee Assistance Programs 
  • Supplemental Benefits  
  • Family friendly schedules – no holidays, evenings, or weekends 
  • Paid training & development  
  • Flexible leave options 
  • Wonderfully collaborative and supportive culture 

Join our compassionate & caring team! 

MFHS is an ADA and EEO employer. Persons representing all aspects of diversity are encouraged to apply